5 Digital Success Tips for a Prosperous 2017

Organizations that are guided by five key digital success tips will increase their digital performance in 2017. These tips include: understanding your present digital situation, optimizing your digital team and tools, focusing on the top 20% of digital optimization opportunities, controlling production and workflow, and leveraging the right analytics. Taking our free Digital Status Assessment is a great way to get started.

After twenty years of helping organizations understand and succeed with their digital assets, the Internet Advisory Board (IAB) is excited to share some powerful tips for organizational leaders who want to increase their digital performance. When you spend time and money chasing digital opportunities, you quickly realize there are infinite directions you can take – but only a finite number of ways to execute.

How you choose to approach digital opportunities is an important ingredient for success. Here are five ways to improve your chances of finding digital prosperity in 2017.

1 – Understand Your Present Digital Situation

Taking stock of your organization’s digital status is an important first step. There are many controllable factors and influences that impact your digital success. By evaluating your current strengths and weaknesses, you can properly plan for increasing your digital performance.

We suggest taking the Internet Advisory Board’s Digital Status Assessment. It’s a free, no-nonsense, thirty question online assessment that immediately scores your digital status with key recommendations. This one-of-a-kind tool provides real-time results that expose specific areas your organization should be addressing to succeed online.

2 – Optimize Your Digital Team and Tools

One of the top opportunities your organization has is to create a strong digital team. You can choose from a giant pool of technical talent and online tools to help you succeed. How you create and manage this team and what tools you use are fundamental factors in the digital results you will experience.

You can hire digital employees, engage vendors, utilize consultants or create a dynamic team that combines digital talent from multiple sources. Building and maintaining a strong digital team requires talent that aligns and executes with your organizational goals and objectives in mind. How well you perform online is directly related to the talent level of your digital team and the passion they have for you to succeed online.

3 – Focus on Your Top 20% Digital Optimization Opportunities

There are unlimited pathways to build and grow your digital estate. Most organizations learn about digital by trial and error but stakeholders are beginning to pressure their digital teams to do more with less. The good news is, there are best practices in many areas of the digital function that can be easily adopted. Organizations need to address the top 20% areas that will yield 80% of their digital performance value.

Too often, organizations focus on digital performance areas that are not justifiable through analytics and key performance indicators (KPIs). Ultimately, the success and failure of your digital estate is based on where you focus your attention, resources and talent. Every resource you have should be consistently allocated to the top digital areas that will bear the most fruit.

4 – Control Your Production and Workflow

Too often, organizations experience a high digital burn rate. This is where money and resources are spent too fast in too many areas without seeing results that justify the investment. We believe organizational leaders will increasingly crack down on their digital spending and begin to expect far more return on their digital investments in the future.

Digital dollars need to be carefully preserved and protected and this can only happen when your team thinks of the digital budget like it’s their own money. There are many creative ways to structure and incentivize your digital team so they are rewarded for both financial savings and success. An incentive strategy that fosters savings and increased results can dramatically improve ROI and digital performance.

Your organization needs to maintain three levels of production and workflow management. First, review your digital strategy often because it will continuously evolve and affect everything you do downstream. Be sure everyone on the team is aware of your digital strategy, even as it shifts over time.

Secondly, you need to keep a tight pipeline of the top production projects and execution tasks that are in process and coming down the pike. Organized digital production saves time and money that can be used to optimize other areas or experiment with new ideas.

Lastly, identify and address any bottlenecks that are threatening your workflow or reducing performance areas. If you don’t think you have any digital bottlenecks, you are not looking hard enough. Find out which areas you need to optimize by taking this free Digital Status Assessment.

5 – Leverage the Right Analytics

The current frenzy of harnessing digital data is being driven by the desire for organizations to make better decisions using fact over feeling. The right data can help identify target optimization areas, show critical trends and even predict customer behaviors.

The challenge is to make sure that you have accurate data on the top areas of most importance to your digital success. Too much concern with data can promote analysis paralysis. The key is to use your top data points to make strategic optimization decisions that will growth your digital assets.

The best way to start using data points is to choose a few key areas and then accelerate the process of making data-driven decisions over time. Eventually, you will create a healthy digital estate that can reduce digital risks while enhancing results in an efficient manner.

2017 will be an exciting and prosperous year for organizations that truly want to understand and leverage their digital opportunity. There are many paths to success and knowing your present digital situation is a key first step. Take the free Internet Advisory Board Digital Status Assessment and see where your organization stands online.